Whether you're a merchant looking for shop space, a landlord
looking for a hot tenant or a retail industry player hoping to
understand the latest trends, Pop-Up Retail: How You Can
Master this Global Marketing Phenomenon
is for you.
You will learn:
- Why customers are drawn to pop-up retail.
- What makes a great pop-up concept.
- How to scout a pop-up retail location.
- How to market a pop-up to attract customers.
- What are the common pitfalls of pop-up retail and how to avoid them.
- Through case studies, analysis and practical advice,
Pop-Up Retail gives the reader the necessary tools to
understand and profit from this booming retail trend.