"Pop-Up Retail by Christina Norsig"

Whether you're a merchant looking for shop space, a landlord looking for a hot tenant or a retail industry player hoping to understand the latest trends, Pop-Up Retail: How You Can Master this Global Marketing Phenomenon is for you.
You will learn:

Why customers are drawn to pop-up retail.
What makes a great pop-up concept.
How to scout a pop-up retail location.
How to market a pop-up to attract customers.
What are the common pitfalls of pop-up retail and how to avoid them.
Through case studies, analysis and practical advice, Pop-Up Retail gives the reader the necessary tools to understand and profit from this booming retail trend.

A Celebrity in Hollywood.
A Fashionista in SoHo.
An Artist in Miami.
What do they have in common...?
They are cashing in on the hottest trend in today's marketplace – Pop-Up Retail. Pop-ups are a booming business, turning up in once-empty spaces all across the retail landscape from city downtowns to suburban shopping malls. Filling the need for newness and excitement, popups are emerging as a new source of passion and profit for the retailing industry. This book takes you behind the scenes, deconstructs the phenomenon and provides a blueprint for those ready to get in and get popping.