"Pop-Up Retail by Christina Norsig"

Whether you're a merchant looking for shop space, a landlord
looking for a hot tenant or a retail industry player hoping to
understand the latest trends, Pop-Up Retail: How You Can
Master this Global Marketing Phenomenon is for you.
You'll learn:

Why customers are drawn to pop-up retail
What makes a great pop-up concept
How to scout a pop-up retail location
How to market a pop-up to attract customers
What are the common pitfalls of pop-up retail and
how to avoid them
Through case studies, analysis and practical advice,
Pop-Up Retail gives the reader the necessary tools to
understand and profit from this booming retail trend.

A Celebrity in Hollywood.
A Fashionista in SoHo.
An Artist in Miami.
What do they have in common...?
They are cashing in on the hottest trend in today's marketplace – Pop-Up Retail. Pop-ups are a booming business, turning up in once-empty spaces all across the retail landscape from city downtowns to suburban shopping malls. Filling the need for newness and excitement, popups are emerging as a new source of passion and profit for the retailing industry. This book takes you behind the scenes, deconstructs the phenomenon and provides a blueprint for those ready to get in and get popping.

Author Christina Norsig now offers one on one consultation to individuals or groups who are looking for guidance and an advantage as they enter into Pop-Up Retail.
Learn more...