Pop-Up Retail by Christina Norsig Follow us on Facebook Follow us on Twitter

About The Author

Christina Norsig is the CEO /founder of PopUpInsider, the first national online exchange for temporary or pop-up retail. She has been heralded as the "Queen of Pop-Ups" and possesses unique skills and vision to turn an empty space into an economically successful and buzzgenerating property. She has pioneered several techniques for using pop-up retail as a powerful interactive marketing tool for both real estate owners and brands. Her expert opinions have been featured on CBS Evening News with Katie Couric, PBS Nightly News Report, and NPR and in The New York Times, The Wall Street Journal, Crain's New York Business, USA Today, Chicago Tribune, Reuters, Bloomberg News, and INC magazine.

Christina graduated magna cum laude with a BS in marketing from the Fashion
Institute of Technology. She lives in New York City with her husband, Eric Michael Anton, and her children, Olivia and Willem.

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"Partnering with Christina Norsig in two of her PopUp stores was a fantastic experience for my company. It allowed us to move inventory, test new product and get direct consumer feedback. By using a PopUp shop, I was able to test my brand and make sure my products fit with customer wants, which they did...and I did this all without the commitment of a long-term lease."

Angela Butler